How to Upload a Video as Cover Photo on Facebook

When someone visits your Facebook page, the first thing they meet is a big splash paradigm taking upward almost a quarter of the screen: your Facebook cover photo. This is your profile'due south headline, a big, assuming imprint image that introduces your brand to potential Facebook followers.

You lot tin feature a lot in your Facebook cover photo: images of your production or squad, ads and promotions, or even something every bit simple as graphic that sets the correct mood. A good embrace photo tin result in increased engagement, whether that's more page likes or boosted traffic to your website or other social channels.

And then, how do you make Facebook encompass photos—and get the near out of them?

This article will go over everything yous need to know about Facebook cover photos.

We're also sharing five free templates created by our in-business firm pattern team to help you get started.

Let'southward start with the nuts: making sure your image fits the Facebook cover photo size guidelines (and their other guidelines, as well).

Bonus: Download your free pack of 5 customizable Facebook embrace photo templates now. Save time and hands promote your brand with a professional person design.

Facebook cover photo size: 851 x 315 pixels

The minimum dimensions for a Facebook cover photo (sometimes referred to as "Facebook banner size") are 851 x 315 pixels. This is the all-time size to cull if you're making a cover photo and want to know exactly how information technology volition expect before yous upload information technology.

For the highest quality photographic feel, Facebook recommends using a PNG file. Choose this option if you want to display a high definition logo in your embrace image, or if your cover image contains copy that really needs to stand out.

On mobile, it'southward often improve to prioritize epitome types that load quickly and don't use a lot of data. In this instance, Facebook recommends uploading an sRGB JPEG file that as well follows these two requirements:

• Dimensions: 851 x 315 pixels
• File size: less than 100 kb

Recollect, on desktop, Facebook cover photos are more than rectangular, bookkeeping for larger/widescreen displays. On mobile, the embrace photo is more than square, allowing it to fit on a portrait-oriented screen.

While 95 percent of Facebook users access the site via mobile, that doesn't mean you should ignore the 31 percent of users who also browse via desktop. For a Facebook embrace photo that looks good on any screen, Facebook recommends an image that'due south 820 pixels ten 462 pixels. This also applies to the platform's newer cover format: Facebook cover videos.

Facebook cover video size: 820 ten 462 pixels

Facebook encompass videos are some other style to grab a user's attention and drive user interactions on your page. On desktop, cover videos definitely wait more engaging than static photos, and can really bring your folio to life. However, they're less constructive on mobile, as they don't autoplay, and instead load as a thumbnail.

Hither'south Facebook's recommended settings for encompass video size and duration:

• Dimensions: 820 10 462 pixels (820 x 312 minimum)
• Elapsing: 20 to 90 seconds (no more, no less!)

Note: Facebook cover videos tin take sound, but information technology won't play unless you lot actually click on the video. For best results, brand certain the video you upload works equally well with or without sound. This is something you should keep in mind even exterior cover videos: 85 percent of Facebook users watch videos with the volume turned off.

Other requirements for Facebook comprehend photos and videos

Also these technical requirements, there are specific rules for the kinds of content you can brandish in Facebook cover photos and videos. These rules are adequately standard:

• Make sure you lot're not violating anyone's copyright.
• Make sure your cover photo or video is family-friendly and safe-for-work.
• Make sure that if y'all're advertising a production with your embrace photo or video, you're not breaking any of Facebook's advertising rules.

For a full breakdown of these policies, check out the Facebook page guidelines.

How to apply the Facebook cover photograph templates

Starting with a professionally designed template makes it easier to create your own Facebook cover photo. Hither's how to customize our templates for your brand. You lot volition need Adobe Photoshop to get started.

Bonus: Download your free pack of 5 customizable Facebook cover photograph templates now. Save fourth dimension and hands promote your brand with a professional design.

1. After yous've downloaded the templates, y'all'll notice that the fonts and image files are separate. Double click on the font file of your selected theme to upload the font to your figurer. Click install font.

ii. Double click the image file to open it in Photoshop.

3. Select the Facebook cover photograph template that you'd like to work with first.

iv. To edit text: double click the text you would like to edit. You can alter fonts and colors in the carte on the left-hand side.

five. To edit a color block or groundwork: double click the colour block you would like to edit. Change the size or use the menu on the left-hand side to modify the color.

6. To edit a photo or image: double click the photograph you would like to edit and click insert new prototype. Resize image every bit necessary.

7. To save the template: Select the template you would like to use and go to Save>Export As>Artboard to Files. Make certain to save as a .jpg or .png.

eight. Upload your Facebook encompass photo following the steps beneath.

How to upload Facebook cover photos

Once you're finished making your Facebook cover photo, uploading it is easy.

1. Navigate to your Facebook business organization page and mouse over the comprehend photo space at the superlative.
2. Click Add a Cover in the superlative left corner.
3. Click Upload Photograph/Video and select the photograph you lot'd similar to upload.
4. A preview of your photograph will announced in the comprehend space. Click the photo and drag it up or down to the vertical orientation of your liking.
5. Click Publish.

If yous don't like how your Facebook cover photo is positioned afterwards you've published information technology, you tin can click Update Cover and then Reposition, which will render you to pace 4.

Every bit yous upload more cover photos, you'll build up a library. If you ever want to supplant your electric current comprehend photo with an older ane, click Select Photograph instead of Upload Cover Photo in step iii, and you'll be able to choose from previously uploaded images.

Finally, the Select Artwork button contains a number of premade background images for your cover photo infinite. These look fine in a compression, simply I'd recommend creating branded images for your business folio that showcase your organization'southward personality, products, or services.

How to upload Facebook cover videos

Uploading a Facebook comprehend video is almost the same as uploading a encompass photo, with a couple of actress steps.

1. Navigate to your company page and mouse over the space at the top.
2. Click Add a Cover in the top left corner.
3. Click Upload Photo/Video and select the video you'd like to upload.
4. A preview of your video will announced in the cover infinite. Click the video and drag it upwardly or downwards to the vertical orientation of your liking.
5. Choose a thumbnail from the 10 bachelor options Facebook provides (hint: choice the one that's most likely to pique interest and reel someone in).
6. Click Publish.

Facebook embrace photos: best practices

Now that you know the nuts of creating and uploading cover photos, information technology's fourth dimension to look at some powerful examples, and the strategies behind them.

1. Use a simple image with a articulate focal point

The whole point of your profile banner is to take hold of attention and elicit curiosity so people accept activity on your page. Employ memorable imagery with colors that reflect your make, and don't exist agape to brand use of negative space, especially if you're including copy: it'll assist your words stand out.

Bonus: Download your free pack of 5 customizable Facebook cover photo templates now. Save time and easily promote your brand with a professional person design.

Get the templates now!

This playful encompass photo from Zendesk uses bright colors and negative space to make their copy pop.

2. Pair your Facebook comprehend photograph with your profile moving picture

A Facebook cover photo that matches with the profile picture always looks professional and put-together. Information technology might audio limiting, merely it'south also a skillful opportunity to get creative.

Target's eye-catching Facebook cover photo makes clever utilise of their bullseye logo. The optical illusion caught me off-guard, earning this cover photo my total attention.

3. Optimize your cover photo for mobile

When y'all're choosing an image for your Facebook encompass photograph, recall about how information technology's going to await on the screens of Facebook's 1.15 billion smartphone users. If at that place's tiny text, will information technology be readable? How will the finer details await on a smaller screen? What's being cut off when your cover photo is panned-and-scanned to mobile format?

I was surprised to detect that many companies (big companies!) don't actually bother to optimize for this, making it an piece of cake way to provide a better page experience than your competitors.

Duolingo has smartly chosen an paradigm that doesn't change too much between desktop and mobile. Nothing is lost in translation, providing both audiences with an equally good browsing experience.

Every bit an added bonus, the brand name in the banner leaves the profile pic open for Lingo (their company mascot) to greet visitors to the page.

4. Balance your Facebook cover photo with right-aligned elements

Centered images work well on cover photos, but adjustment your image content to the correct is aesthetically pleasing and has strategic value. Facebook's call-to-activity buttons appear on the correct side of your profile; ideally, your images should draw the eye to that section of the page. If possible, include elements that draw attention to your CTA.

Here, YouTube star and cake-decorating awareness Yolanda Gampp uses the comprehend photograph to annunciate her new cookbook, How to Cake It. This banner effectively leads the centre, starting with the re-create, then to the book cover, which is placed right over the Watch Video CTA. It's a direct route to her YouTube channel—and an invitation join her three.vi million subscribers!

5. Update your encompass photograph regularly

Your Facebook cover photograph is the ideal place to announce what's new at your company. Keep this space updated with fresh content, whether you're promoting a new product or service, or referencing current events in relation to your brand.

Here, KFC uses their cover video to advertise the Canadian launch of the latest twist on the infamous Double-Downwards. This profile video works well because the blitheness is on a brusque loop then it's not too distracting. It really creates a mood!

6. Link out from your Facebook cover photograph

Including a link within the cover photo page itself is a good way to drive traffic to your other pages via Facebook. Utilise a link shortener like ow.ly to create a customized URL format that'southward unique to your brand. It makes links more than manageable, and conceals the UTM lawmaking you lot should exist using to rails your traffic sources.

Here, Threadless uses an all-too-relatable cartoon of a cat to drive traffic to their website. When you click the encompass photo, yous find a link directing you to buy the T-shirt. The link contains a UTM code, allowing Threadless to track page views from their Facebook comprehend photograph.

Although they haven't done it here, another strategy is to have this URL direct to the same page as the CTA on your main profile, offering another risk for conversion. This as well lets you experiment with other CTAs on your Facebook page (Facebook currently has seven to choose from).

Check out this post if you desire to more than about how to write an irresistible call to action.

7. Pivot of import updates below your Facebook encompass photo

Remember, the goal of a headline is to get you to read the article below, and Facebook cover photos are no unlike. Pivot your most important current content to the top of your Facebook page.

When people are drawn in by your comprehend photo, they'll run across the most relevant information as shortly as they scroll downwards.

Hootsuite is currently promoting an upcoming webinar series on Demystifying Social ROI. In add-on to a cover video highlighting the result, we've pinned information technology as the first post on our page and so people remember to sign up.

Manage your brand'due south Facebook presence and your new Facebook cover photograph with Hootsuite. Engage followers, track results, and schedule new posts from a single dashboard. Try it complimentary today.

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With files from Shannon Tien.

avilaflized.blogspot.com

Source: https://blog.hootsuite.com/facebook-cover-photos/